It seems to me that Soylent barely even has a marketing budget compared to Apple. To compare it to Apple's marketing of the MacBook Pro seems like a huge stretc

It seems to me that Soylent barely even has a marketing budget compared to Apple. To compare it to Apple's marketing of the MacBook Pro seems like a huge stretch. In my honest estimation, word about it has largely spread precisely due to the large amount of vitriol it receives and the fact that it easily and naturally leads to controversial forum discussions on nutrition. Something about the very idea of Soylent causes people on lots of internet forums to pop out of the woodwork and discuss it quite passionately, from both directions. The basic concept seems to engender a lot of excitement from some and a lot of disgust from others, and when those folks clash online you immediately get 200+ comment threads like the one we're in. This phenomenon has been going on for years at this point, over and over, both here and elsewhere.