I agree with you overall, but my different viewpoint comes from witnessing other companies addressing the advantages you've mentioned. Just as trends in the co

I agree with you overall, but my different viewpoint comes from witnessing other companies addressing the advantages you've mentioned. Just as trends in the computer industry have been largely led by power users, there are also food "power users". These are people who save time cooking with new equipment (powerful blenders, sous vide, etc), have high quality, freshly-picked food delivered in weekly boxes, have convenient herb gardens, etc. There are more innovations on the horizon (Farmbot, Cinder, etc). Of course, Soylent is still much faster, but I think these "power users" will close the gap in convenience faster than Soylent can close the gap in quality.