Soylent is more than food...the company and, more importantly, the idea (increased productivity/efficiency) that it embodies is a poster child for the social no

Soylent is more than food...the company and, more importantly, the idea (increased productivity/efficiency) that it embodies is a poster child for the social norm-disrupting technology that is coming out of SV. Many of this site work in the area and belong to its culture/brand (whether they want to or not) and it's their identity and what other people, friends and family included, quickly judge them by. It's not rational to judge an entire area or economic movement on the merits of a few, high-profile companies that are working on products that seem to be straight out of the movies (self-driving cars, addictive ad networks, virtual reality porn, gov spy software, futuristic milkshakes) but it's exciting so it's what people do. Nobody cares about the food aspect. Think one layer deeper - it's SVs brand, and, inextricably, "technology"s brand - yes that includes computers, servers, CRM software, virtual machines, the actual stuff that people on this website do and no it doesn't make any sense to link this stuff to Soylent's energy bars - that comes under attack every time one of SV's brand leaders is found to be harming people rather than helping them.