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Thanks. Good point about leads - I can see the value of offering a more comprehensive service that could include SEO optimisation and help with lead generation

by etewiah 10y ago

Thanks. Good point about leads - I can see the value of offering a more comprehensive service that could include SEO optimisation and help with lead generation. I am also open to partnering with other stakeholders. I thing I thought of earlier on was to offer a whitelabel service so a third party could offer the online web builder as a service in a market that they know well - I'm just not sure how to find people to partner with.

drewmeyers24 10y ago
Leads are indeed the only sure way to build a successful (revenue generating) real estate agent/broker offering. It is possible to sell websites -- but the reality is most agents have no idea what to do with a website to generate traffic. And if a website isn't marketed, it's useless (aka giant waste of money).
- etewiah 10y ago
  Hey Drew, thanks for the feedback! I guess one thing to bear in mind is that I started this off with the European (particularly Spanish) market in mind. Leads are super important here too but many agents here also have a problem with websites that pretty much frighten clients away. These days a website might not be what generates leads but having a decent one is a good indicator of how seriously that agent can be taken. Again it might be different in the US but remember that in Spain for example a lot of clients might be English speakers who will see a website with an English translation as a sign that the agent will at least make the effort to communicate with them.