One of the things I found interesting about Viv is their demos of 3rd party integration, which none of the other main players have really done a good job with.

One of the things I found interesting about Viv is their demos of 3rd party integration, which none of the other main players have really done a good job with. AFAIK Alexa is the only one you can integrate with right now, and it's only in the most basic way you could imagine. I don't know how it will play out with developers, but I think Samsung has a decent shot, particularly given their other consumer goods.