(I don't mean to be argumentative, I think it's a question many developers wrestle with) When I wrote "he", I meant the fictional guy saying "I'm a PHP coder".

(I don't mean to be argumentative, I think it's a question many developers wrestle with) When I wrote "he", I meant the fictional guy saying "I'm a PHP coder". Obviously it would be better and more true to say something like "software developer" instead of locking to a particular technology, but I'm not sure how he could further convey his value in a job description. ("Founder" is actually a good example - it can apply to Steve Jobs as well as a lot of HN users, the value each is creating is wildly different)