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Clearly there is a market for this 'super convenience' food/drink if people are still willing to buy this product after it made them sick. Even when their own s

Clearly there is a market for this 'super convenience' food/drink if people are still willing to buy this product after it made them sick. Even when their own stomach is the guinea pig. The company could do with better marketing though, reading things like this: In 2013, he raised capital to turn his full attention to Soylent, which he named after the science fiction novel that served as the basis for the 1973 movie featuring Charlton Heston as a detective who discovers that a new type of food called Soylent Green is made of people. ..certainly doesn't help.

dictum 10y ago
I'm more aggrieved by the marketing (from day one) being a variation of "techies too busy to cook for themselves" It's not even a suggestion to drink it once in a while, when you're indeed unable to eat something else. It's an invitation to replace all meals with a prepared drink. It feeds on, and enables, the perpetually-busy/all-nighter culture of SV.
- dimino 10y ago
  s/busy/lazy/g At least, that's how the marketing is hitting me.
trhway 10y ago
> The company could do with better marketing better?! you've just said yourself: >people are still willing to buy this product after it made them sick. you can't do better than that :) They basically hit the same "hi-tech/advanced/futuristic" bullseye in the heads of today youngsters that Campbell soup and other highly processed food industry hit 50+ years ago.
- ghaff 10y ago
  I find Soylent's marketing eye-rollingly annoying for all kinds of reasons--especially its targeting of (and success with) a Silicon Valley demographic that's too busy to eat because they're writing a social network for penguins that's going to change the world. At the same time, let's not pretend that every meal is a leisurely repast shared with friends or that there isn't a massive industry to deliver pre-made food and prepared food at various levels going back decades. To the degree that Soylent replaces a Big Mac or a frozen burrito it's hard for me to see it as the end of civilization. Even if I also think that people should make the time to cook a relaxed meal at least some of the time.

dictum 10y ago

I'm more aggrieved by the marketing (from day one) being a variation of "techies too busy to cook for themselves" It's not even a suggestion to drink it once in a while, when you're indeed unable to eat something else. It's an invitation to replace all meals with a prepared drink. It feeds on, and enables, the perpetually-busy/all-nighter culture of SV.

dimino 10y ago
s/busy/lazy/g At least, that's how the marketing is hitting me.

trhway 10y ago

> The company could do with better marketing better?! you've just said yourself: >people are still willing to buy this product after it made them sick. you can't do better than that :) They basically hit the same "hi-tech/advanced/futuristic" bullseye in the heads of today youngsters that Campbell soup and other highly processed food industry hit 50+ years ago.

ghaff 10y ago
I find Soylent's marketing eye-rollingly annoying for all kinds of reasons--especially its targeting of (and success with) a Silicon Valley demographic that's too busy to eat because they're writing a social network for penguins that's going to change the world. At the same time, let's not pretend that every meal is a leisurely repast shared with friends or that there isn't a massive industry to deliver pre-made food and prepared food at various levels going back decades. To the degree that Soylent replaces a Big Mac or a frozen burrito it's hard for me to see it as the end of civilization. Even if I also think that people should make the time to cook a relaxed meal at least some of the time.