I think there's an even more general disdain for commodity offerings, at least in American culture. There's probably a guy who's in the .01% of his ZIP code bec

I think there's an even more general disdain for commodity offerings, at least in American culture. There's probably a guy who's in the .01% of his ZIP code because the regional store brand paper towels needed some of those cardboard tubes. But "success" looks like Zuckerberg or Jobs, not like that guy.