Well, building back links was a lot easier back in 2010-2012, various algorithmic updates occurred that made it more difficult, so we build additional tools to

Well, building back links was a lot easier back in 2010-2012, various algorithmic updates occurred that made it more difficult, so we build additional tools to help make the backlinks more legitimate called Click Faker (I might right about this product in the future, but I am unsure since I am not a fan of the blackhat SEO scene). There is an arms race between Google and blackhatters, and it will never end as a blackhatter would rather spend $20 screwing Google and getting results than $5 paying them to get the same result. If Google were really smart, they would launch their own blackhat SEO products!