I think the author has some good ideas about the things Twitter can leverage once it becomes the de facto method of broadcasting in the world. However become a

I think the author has some good ideas about the things Twitter can leverage once it becomes the de facto method of broadcasting in the world. However become a protocol would not have helped Twitter get there. I think the better path is to build and then protect a captive audience. Instead Twitter saw its audience based erode away not once, but multiple times with Facebook News Feed (Twitter for news) then Instagram Video (Vine). Twitter once had a massive captive audience and unique data. Now their competitive advantages have all disappeared. Opening up more won't help them gain an audience.