Like most monocultures operating on 20th century logic, FB will fail. I'm not saying they won't make a ton of money in the process (ala MS) but in the end, the

Like most monocultures operating on 20th century logic, FB will fail. I'm not saying they won't make a ton of money in the process (ala MS) but in the end, the system will innovate around and past them (as it is already doing). The 21st century is all about UX, i.e. power to the people. Entities who do not recognize this will not thrive in the long-term.