Yep, 100% agree. That is why I wrote in the post: >(Though it may differ for you – you should A/B test it, it is really quite simple). A/B testing results (ev

Yep, 100% agree. That is why I wrote in the post: >(Though it may differ for you – you should A/B test it, it is really quite simple). A/B testing results (even Jakob's) should never be implemented without testing on your own site. Though A/B testing case studies give ideas and set a good benchmark using which you can compare your own results.