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Apple should make the Mac business a separate business unit (they could call it Apple Computer...). Then that unit can concentrate on making the best computers

Apple should make the Mac business a separate business unit (they could call it Apple Computer...). Then that unit can concentrate on making the best computers they can do. As it is now, the Macs is secondary in importance for Apple's management, and it also takes their attention away from their core phone business at times. Why not just spin it off? Apple can still own 100% of it, the important part to get a management that is completely focused on that business.

marcuskaz 10y ago
Here's an excellent article and analysis of Apple's Organization structure https://stratechery.com/2016/apples-organizational-crossroads/ https://stratechery.com/2016/apples-organizational-crossroad...
tempodox 10y ago
I'm afraid that's too simplistic to work. There are logical and logistic dependencies between Mac & iDevices. Splitting that up (without removing those dependencies) would only add more complications and points of friction.
Chyzwar 10y ago
Because it share to much with mobile division. OS kernel, application framework, tools etc and probably much more. What they should do is have better integration, they should have one operating system that would work like Ubuntu convergence. There is plenty potential in iPhone that is untapped.
maxxxxx 10y ago
I think Apple's interest in the Mac is mainly as a platform for iOS development these days. I wonder if there will be a point when they will open up iOS development to other platforms and totally abandon the Mac.
- grzm 10y ago
  Interesting take that I've heard elsewhere. What is this based on? If I understand what you're saying correctly (and please correct me if I'm wrong), can we infer that most people who buy Macs are iOS devs?
  - maxxxxx 10y ago
    I don't know if most people who buy Macs are iOS devs but I think for Apple they are the ones that count. As far as I understand most Apple profits come from iOS devices so that's probably what their focus is on. It used to be that Macs were for graphics people but they just don't deliver much in that area anymore.
    - grzm 10y ago
      There's no doubt that Apple makes significantly more revenue and profit from iPhone than from the Mac. However, I think Apple's interest in the Mac is much broader than just iOS devs. They of course have an interest in ensuring the iOS development experience is good. However, I think their market is much more the everyday computer user, not developer. Admittedly I don't have numbers of how many iOS developers are out there. I'm sure it's less than 20% of the total number of Mac users. Apple needs to make sure the iOS dev experience is good. I do think that they consider that a much greater audience counts as well.

marcuskaz 10y ago

Here's an excellent article and analysis of Apple's Organization structure https://stratechery.com/2016/apples-organizational-crossroads/ https://stratechery.com/2016/apples-organizational-crossroad...

tempodox 10y ago

I'm afraid that's too simplistic to work. There are logical and logistic dependencies between Mac & iDevices. Splitting that up (without removing those dependencies) would only add more complications and points of friction.

Chyzwar 10y ago

Because it share to much with mobile division. OS kernel, application framework, tools etc and probably much more. What they should do is have better integration, they should have one operating system that would work like Ubuntu convergence. There is plenty potential in iPhone that is untapped.

maxxxxx 10y ago

I think Apple's interest in the Mac is mainly as a platform for iOS development these days. I wonder if there will be a point when they will open up iOS development to other platforms and totally abandon the Mac.

grzm 10y ago
Interesting take that I've heard elsewhere. What is this based on? If I understand what you're saying correctly (and please correct me if I'm wrong), can we infer that most people who buy Macs are iOS devs?
- maxxxxx 10y ago
  I don't know if most people who buy Macs are iOS devs but I think for Apple they are the ones that count. As far as I understand most Apple profits come from iOS devices so that's probably what their focus is on. It used to be that Macs were for graphics people but they just don't deliver much in that area anymore.
  - grzm 10y ago
    There's no doubt that Apple makes significantly more revenue and profit from iPhone than from the Mac. However, I think Apple's interest in the Mac is much broader than just iOS devs. They of course have an interest in ensuring the iOS development experience is good. However, I think their market is much more the everyday computer user, not developer. Admittedly I don't have numbers of how many iOS developers are out there. I'm sure it's less than 20% of the total number of Mac users. Apple needs to make sure the iOS dev experience is good. I do think that they consider that a much greater audience counts as well.