There's a near future in which USB C will be as ubiquitous as A. It's the first standardized, reversible, durable, and versatile adapter -- and it's not Apple's

There's a near future in which USB C will be as ubiquitous as A. It's the first standardized, reversible, durable, and versatile adapter -- and it's not Apple's invention. Apple is willing to annoy the margins to ensure that by the time that near future arrives, they've got a substantial installed base of tens of millions already established. They have the luxury of employing a strategy.