This is an excellent and understated point you've made. It may be the trajectory towards 'simple and accessible' via simplicity has crossed a line that's moved

This is an excellent and understated point you've made. It may be the trajectory towards 'simple and accessible' via simplicity has crossed a line that's moved due to people's increased knowledge of computers. It's moved and its stepping on people's toes. The vendor lock-in strategy via their ecosystem trappings just amplifies the perception.