The more interesting part about this article is the conclusion at the end: You know, to some extent it almost doesn’t matter how well this pencil work

The more interesting part about this article is the conclusion at the end: You know, to some extent it almost doesn’t matter how well this pencil works or not, it’s the thought that counts. These sorts of ideas and innovations are occurring in Japan, not elsewhere. Just look at that booklet! This is clearly the product of a design team and company that really think about their product and their market, see a future, try something new, move forward, and not just think, “Oh, it’s a pencil, we’ll always sell them, but there’s nothing much ever going to happen with pencils! They’re a cash-cow, just milk them.”