Perhaps I've been ignoring much of it because I've always ruled out iOS due to the walled garden. On the other hand, most of these features are available on th

Perhaps I've been ignoring much of it because I've always ruled out iOS due to the walled garden. On the other hand, most of these features are available on the Nexus (and other Android phones) as well. The only catch is it conveniently doesn't do anything to isolate your private info from Google (or your OEM if you screwed up and didn't get a Nexus/OnePlus). I think it would be extremely powerful marketing if Apple did a case study of the kinds and amounts of data being betrayed by competitor's phones compared to iPhones. A nice bar graph illustrating the data minded from each phone, next to a much shorter bar for the iPhone would create many converts. Demonstrating what kinds of creepy things can be extrapolated from each data set would drive the nail home even harder. I agree that this would piss off developers who value this kind of data robbery - but Apple is in a much better position to double down on selling quality apps that treat their users as customers instead of products than Google (based on the statistic that iPhone users purchase more apps).