> and we soon learned that there was very little correlation between what we liked and what the wine critics and the market liked What the market "likes" isn't

> and we soon learned that there was very little correlation between what we liked and what the wine critics and the market liked What the market "likes" isn't correlated to taste, it is correlated to scarcity. Certain climates and variations in climate that one year, coupled with name, garner the premiums. It isn't age or "complex nuance". Although these are one form of magic the industry relies on being perpetuated by consumers, the other is the idea that climates cannot be replicated.