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Has Chipotle's customer perception been hurt that much? I know personally the threat of E. coli infection, while certainly higher than it should have been, was
by tedajax 10y ago
Has Chipotle's customer perception been hurt that much? I know personally the threat of E. coli infection, while certainly higher than it should have been, was not really that much worse and I certainly didn't stop going to Chipotle over it. Maybe that's just myself but I know I've heard similar sentiments from others. Has Chipotle said how much damage they think was done?
- encoderer 10y agoThey have negative same-store growth.
- acchow 10y agoPost hoc ergo propter hoc
- jerf 10y agoOK, sure, but what else have you got? Shall we run a controlled double-blind experiment where we expose only half of the participants to the idea that e coli was found at Chipotle, but not the other half, and repeat it in 20 distinct different cultures? It's not exactly a crazy theory that "people eat less at a store than has been in the national news for poisoning people". Science and logic do not require us to pretend to be complete idiots.
- nommm-nommm 10y agohttps://consumerist.com/2016/07/15/analyst-chipotles-customers-still-havent-all-come-back/ https://consumerist.com/2016/07/15/analyst-chipotles-custome... >a customer survey by Morgan Stanley showed that 25% of customers said that they’ve either stopped going to Chipotle, or still go but stop in less often. 13% of participants said that they will no longer go back to the restaurant, which is surprisingly close to the number of customers who said the same during the food-safety crisis. >Another survey released this week showed that while 20% of adults surveyed were “very worried” about the chain’s food safety in January, the figure had fallen to 13% this month. 26% of people surveyed said that they had not visited Chipotle since the worst of the outbreak.