"You risk confusing people who don't know much about your company yet." Haven't really seen that be a problem at our startup (the same one as the OA). Whether

"You risk confusing people who don't know much about your company yet." Haven't really seen that be a problem at our startup (the same one as the OA). Whether running a couple of usability tests over skype or meeting people at the adtech conference yesterday, people seem more interested in what the company is building than what our particular role is. And if need be, we'll often describe ourselves in terms they'll understand, like "designer", "usability test moderator" or whatever the situation warrants. It's worth pointing out that the blog post title is Why WE'RE A Titleless Startup. It works in our situation because we have a small team (less than 10) and it's completely flat - we all report to John, our CEO. It wouldn't work if there's a strong caste system-style divide between certain groups (like founders vs employees, or employees vs contractors) or super-specialized prima donnas unwilling to wear many hats.