Before reading the article I thought it was going to be about taking people's DNA samples and using that to select the wine (https://www.thedrinksbusiness.com/2

Before reading the article I thought it was going to be about taking people's DNA samples and using that to select the wine (https://www.thedrinksbusiness.com/2016/10/us-startup-claims-it-can-match-wine-to-your-dna/ https://www.thedrinksbusiness.com/2016/10/us-startup-claims-...) or using the phase of the moon (http://archive.fortune.com/magazines/fortune/fortune_archive/2004/08/09/377901/index.htm http://archive.fortune.com/magazines/fortune/fortune_archive...) but it actually sounds quite sensible. I occasionally drink wine (in the restricted sense, i.e. made from grapes), but I prefer beer. There's a lot more variation in flavour (because there are at least four ingredients in beer, and umpteen different recipes), and even the very best beers - things like Trappist ales - aren't obscenely expensive.