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Yep. It seems like they took the opposite approach to what they should have. They killed their billboard campaign because their attempts to attribute the value
by codezero 10y ago
Yep. It seems like they took the opposite approach to what they should have.
They killed their billboard campaign because their attempts to attribute the value of the campaign to growth failed.
They talked to a few people (got attribution) and learned it had a wider effect than their original attribution did. This is more data, not less.
It sounds like they should have taken a different approach to attribution in the first place when they moved from purely digital marketing to meatspace ads.
- garysieling 10y agoI'm curious if you or the parent have any suggestions for a problem I've been thinking about. I've been building a search engine for standalone lectures (https://www.findlectures.com https://www.findlectures.com). For me, the ideal outcome of being introduced to a new concept is that an idea sticks in my head for a while and won't let go, and I'd like to help people replicate that experience. Are there ways that you could track something that gets at whether this happens for people, or is this so qualitative that the best option is to interview users?
- codezero 10y agoThat's tricky and I don't have any great advice. If you could find some tangible piece of knowledge associated with each video, then have a quiz after some time, that might help. Or introduce some kind of spaced repetition. Alternatively, if you make the video categorization about what the viewer is interested in learning (that is, make the interface drive people to see videos based on what they want to learn, rather than having a hierarchical organization), then you can ask them later "did you learn X?" with some other survey like questions.