Until you reach a certain scale titles are for the benefit of external parties. How much this matters depends on industry. I can remember people handing me car

Until you reach a certain scale titles are for the benefit of external parties. How much this matters depends on industry. I can remember people handing me cards with titles of "Tech Dude" and "Web Boy" during the dotcom boom (although I'm yet to notch up a "Mad Hatter"). Wiser to eschew titles entirely.