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Despite the tone of the article, Kroc did not just swoop in and capitalize off of the Brothers' genius. If anything, they were an albatross around the company's
by dharmon 10y ago
Despite the tone of the article, Kroc did not just swoop in and capitalize off of the Brothers' genius. If anything, they were an albatross around the company's neck, as their contract specified that Kroc basically wasn't allowed to change anything. Fortunately they got "creative" to get around these restrictions.
If you are interested how McDonald's became a company that is recognized around the globe, I would highly recommend the book Behind the Arches. A very interesting corporate study.
One of my favorite anecdotes: 80-year old Kroc's favorite pastimes was flying around in a prop plane with a highway map scouting out potential McD locations.
- gordon_freeman 10y agoI am curious -- how does this book "Behind the Arches" compare to another book on McDonald's story: "Grinding it out"?
- WalterBright 10y ago"Big Mac" by Max Boas is another one, though not a very complimentary one.
- mattnumbe 10y agoAccording to the Wikipedia article on Kroc, soon enough you won't have to read his story because Michael Keaton will be playing him in the movie The Founder coming out in December. Really interesting guy though. I had no idea about all the positive things he did while he was in control of McDonald's