2 ms·
>often in markets the retailer is unwilling or unable to enter for a variety of reasons If Joe Retailer can't or won't enter a particular market but Bill Resel
by RyanMcGreal 17y ago
>often in markets the retailer is unwilling or unable to enter for a variety of reasons
If Joe Retailer can't or won't enter a particular market but Bill Reseller will, Joe selling products to Bill sounds like a pretty efficient solution to the problem of how to get the product into a market that wants to buy it.
- dagw 17y agoJoe might have long term strategic reasons to want to keep his product out of that particular market, especially if the product can be seen as a loss leader for other products. In that cases the efficient solution for Joe is to to everything he can to keep his product only in markets where he stands to make the most long term profit, even if it means sacrificing short term sales. In the real world you often have to think two three steps further than you had to do to pass econ 101.