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I had to open it in an incognito tab to read it. This seems to be the core message ... > entertainment advertising is less about your brand and more about a f
by _rpd 10y ago
I had to open it in an incognito tab to read it. This seems to be the core message ...
> entertainment advertising is less about your brand and more about a feeling. Don’t describe what your product does, show us how it makes you feel. Don’t tell us about your brand’s core mission, align it with social movements that reflect it