<spoiler>That book lost me when it started going on about how the executives of Marlboro were great because they were so passionate about their 'mission' vs. ot

<spoiler>That book lost me when it started going on about how the executives of Marlboro were great because they were so passionate about their 'mission' vs. other tobacco companies.</spoiler> The book was not totally useless but the above moment caused me to lose interest very rapidly.