> tie all of our products together, so we further lock customers into our ecosystem > > Their failure to execute on this is what is wrong with the current Appl

> tie all of our products together, so we further lock customers into our ecosystem > > Their failure to execute on this is what is wrong with the current Apple I respectfully disagree. I would argue that the "new" Apple tie their products together and "lock customers into [their] ecosystem" much better than the old. Handoff, Universal Clipboard, iCloud drive/documents/desktop, Maps, Music and more have all been improved a lot in the last 3 years. I'd even admit that I've knowingly (that their goal is to tie me in) chosen Apple services instead of others due to their tighter integration. > I can't plug my headphones into an iPhone 7 without a dongle. While I agree with you that this is annoying, and I've even made this argument to other, I have to admit that I very rarely connect my iPhone to my mac and only remember doing so to back up, which has been replaced by iCloud backups. This is probably also what Steve was referring to as Inventor's dilemma. They could "do the right thing" and someone else would push wireless or they could do it themselves.