https://www.wired.com https://www.wired.com is excellent in how they use fonts to subtly indicate importance/recency/category. Many newspapers use fonts very c

https://www.wired.com https://www.wired.com is excellent in how they use fonts to subtly indicate importance/recency/category. Many newspapers use fonts very consciously, which usually has the effect that it doesn't enter the reader's consciousness. It's a subtle cue indicating the brand and the image it wants to project. oCmpare the NYT and the Economist – they aim to reach almost identical populations, but the NYT uses serifs (tradition, dependence, gravity) vs. the Econmist's sans (modern, fast, business).