Why are we analyzing this as though it's supposed to be an honest statement from Slack (ie. arguing they're not an open platform or that Slack isn't actually as

Why are we analyzing this as though it's supposed to be an honest statement from Slack (ie. arguing they're not an open platform or that Slack isn't actually as special and snowflakey as the ad makes them out to be)? It's pure marketing. Could argue it comes across too insincerely for positive impact, not sure if that will be true for the general audience reading it or not.