If I could hazard a guess, I'd say it caters towards people who like the taste of fresh-baked cookies, without the hassle of having to prepare your own dough.

If I could hazard a guess, I'd say it caters towards people who like the taste of fresh-baked cookies, without the hassle of having to prepare your own dough. Plus, home baked cookies don't last for more than a couple days, so to make a big batch would be wasteful if you live with only one or two people. Personally, I agree that buying a 4-cookie oven is a silly conceit, especially when you have have an oven in your own house. I might buy their dough, though. I'm fairly lazy and don't want to come up with a recipe...