There is a lot of focus being put on the fact that the mobile web can't provide a "native" experience, and I think that missed the point a little bit. In many c

There is a lot of focus being put on the fact that the mobile web can't provide a "native" experience, and I think that missed the point a little bit. In many cases, a "native" experience isn't needed, and a lot of things are being packaged into apps that can be served just as well over the mobile web. Since users aren't always extremely excited to install an app for your new product or service unless it is going to be something they use every day, it makes sense to consider carefully whether everyone might be better served with a mobile website.