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Do you think the iPod was revolutionary? Or the iPhone? Or the iPad? Or the Macbook Air? Since when has Apple ever been revolutionary post Macintosh 128K (and e
by barrkel 10y ago
Do you think the iPod was revolutionary? Or the iPhone? Or the iPad? Or the Macbook Air? Since when has Apple ever been revolutionary post Macintosh 128K (and even that's arguable)?
They've been on the leading edge of trends, or at least were when Jobs was around. He moved computing devices away from geekery and towards fashion. He identified how intimate and personal phones were, and turned them into status symbols, with fetishized design. He saw where trends were intersecting, ran ahead and planted really solid benchmark objects at just the right time.
The clear trend that Jobs was onto next was cloud-everything, which is still happening, just slowly. And Apple is executing poorly there, even as they wind down the creative capabilities of their hardware.