but it's not innovative, it's lucky. Or it is "time", or marketing, or just because it is mobile first. You could say the same about what's app, Instagram and

but it's not innovative, it's lucky. Or it is "time", or marketing, or just because it is mobile first. You could say the same about what's app, Instagram and others. Maybe it is not just about the big picture. Maybe they are successful because of small things like knowing they will always work when you need.