They have the right to set their level of involvement or investment, and it is only polite to peg that level of involvement to whether any significant number of

They have the right to set their level of involvement or investment, and it is only polite to peg that level of involvement to whether any significant number of people are using the thing. It doesn't mean they were obligated to try to actively market persona while also planning to shut it down, that would make even less sense.