The companies who create new technologies (mongodb, docker, nodejs, mesos, etc) and the companies who provide infrastructure or support around those new technol

The companies who create new technologies (mongodb, docker, nodejs, mesos, etc) and the companies who provide infrastructure or support around those new technologies (aws, azure, google, any number of consulting firms). The vast majority of startups would be just as successful using prior models of the shovel, but people love to be on the bleeding edge and take the stance that their business model couldn't exist if it weren't for NewShovelX.