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This is foreshadowed in section 1: – Post PC products now 66% of our revenues – iPad outsold Mac within 6 months – Post PC era = more mobile (smaller, th

by dictum 10y ago

This is foreshadowed in section 1: – Post PC products now 66% of our revenues – iPad outsold Mac within 6 months – Post PC era = more mobile (smaller, thinner, lighter) + communications + apps + cloud services – PC now just another client alongside iPhone, iPad, iPod touch, … Emphasis on "just another client".

mathnetic 10y ago
That section was more about the PC shifting away from being the hub through which all your devices are connected. It implies that PC sales are no longer crucial in order to "lock customers" into their ecosystem, but it's clear that he still wanted to create valuable products that would be tied together.
solatic 10y ago
Still questionable. Steve could have allowed the Mac to become "just another client," sure, but it could've been a professional-focused client. The fact that all your data was moving to the cloud for easier access isn't a negation of bringing that data back down to a more capable machine for production. I mean, the post-PC era came, but it's not like our collective productivity went off a cliff with it, nor that the majority of our productivity moved to mobile. It's just moved to non-Apple platforms.
walterbell 10y ago
– we invented Digital Hub concept – PC as hub for all your digital assets – contacts, calendars, bookmarks, photos, music, videos – digital hub (center of our universe) is moving from PC to cloud This was 5 years ago. Since then, iPad sales have declined and iPhone sales are flat. iCloud did _not_ become the consumer's single hub for all devices. Amazon Echo created a new device category and Siri did not take over the world. IoT is fragmented chaos. One can imagine that Jobs would have adjusted his 2011 strategy in response to the changing market. If Jobs faced a choice of promoting "Apple PC as digital hub" or "non-Apple cloud(s) as aggregate digital hub", which would be better? Apple has thrived by integrating hardware and software. In the "cloud", this integration advantage is lost as Microsoft aggressively ports their apps to Azure cloud + iOS devices. Jobs could have read the writing on the cloud and repositioned the Mac as IoT digital hub and cloud cache, via macOS Sierra Server ($20 in the Mac App Store, but could use some love, http://www.apple.com/macos/server/ http://www.apple.com/macos/server/).
- initram 10y ago
  > iCloud did _not_ become the consumer's single hub for all devices Are you sure? I now keep only a small portion of the music I own on my phone. The rest is in my iCloud account. I don't keep any video on my devices (other than what I record with the camera). It's all on iCloud. I use my AppleTV to watch movies, television shows, and listen to music, and it all streams from the cloud. While I don't keep my photos in the cloud because I value security, most iOS users do. iCloud has its issues, but people using iOS are using it for most of their digital media.

by dictum 10y ago

mathnetic 10y ago

That section was more about the PC shifting away from being the hub through which all your devices are connected. It implies that PC sales are no longer crucial in order to "lock customers" into their ecosystem, but it's clear that he still wanted to create valuable products that would be tied together.

solatic 10y ago

Still questionable. Steve could have allowed the Mac to become "just another client," sure, but it could've been a professional-focused client. The fact that all your data was moving to the cloud for easier access isn't a negation of bringing that data back down to a more capable machine for production. I mean, the post-PC era came, but it's not like our collective productivity went off a cliff with it, nor that the majority of our productivity moved to mobile. It's just moved to non-Apple platforms.

walterbell 10y ago

– we invented Digital Hub concept – PC as hub for all your digital assets – contacts, calendars, bookmarks, photos, music, videos – digital hub (center of our universe) is moving from PC to cloud This was 5 years ago. Since then, iPad sales have declined and iPhone sales are flat. iCloud did _not_ become the consumer's single hub for all devices. Amazon Echo created a new device category and Siri did not take over the world. IoT is fragmented chaos. One can imagine that Jobs would have adjusted his 2011 strategy in response to the changing market. If Jobs faced a choice of promoting "Apple PC as digital hub" or "non-Apple cloud(s) as aggregate digital hub", which would be better? Apple has thrived by integrating hardware and software. In the "cloud", this integration advantage is lost as Microsoft aggressively ports their apps to Azure cloud + iOS devices. Jobs could have read the writing on the cloud and repositioned the Mac as IoT digital hub and cloud cache, via macOS Sierra Server ($20 in the Mac App Store, but could use some love, http://www.apple.com/macos/server/ http://www.apple.com/macos/server/).

initram 10y ago
> iCloud did _not_ become the consumer's single hub for all devices Are you sure? I now keep only a small portion of the music I own on my phone. The rest is in my iCloud account. I don't keep any video on my devices (other than what I record with the camera). It's all on iCloud. I use my AppleTV to watch movies, television shows, and listen to music, and it all streams from the cloud. While I don't keep my photos in the cloud because I value security, most iOS users do. iCloud has its issues, but people using iOS are using it for most of their digital media.