It strikes me that this is a very feature oriented list. These are the main product themes and these are the features to be driven forward. What I really would

It strikes me that this is a very feature oriented list. These are the main product themes and these are the features to be driven forward. What I really would like to see the equivalent process for coming up with the themes and the discussion around customers and where they were going. Maybe such a thing exists in Apple and that would be great for them. Maybe too much relied on Steve intuiting and translating it to executable battle plans. The proof will be in the pudding (code name for iPhone 10).