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Did you miss all the "be better than Google"? He seemed intensely scared of them, to the point where he wanted Apple to focus 100% on beating them. Google doesn

by jbob2000 10y ago

Did you miss all the "be better than Google"? He seemed intensely scared of them, to the point where he wanted Apple to focus 100% on beating them. Google doesn't do laptop/desktop computers (until this year with the pixel). We are seeing this version of Apple come to fruition; all-in on mobile and consumer software services.

cptskippy 10y ago
Job's fear of Google is justified. He sees the dwindling PC sales and knows that they're not the future. He sees Google as a threat because they don't even bother with PCs, they're a cloud first company and Job's knows that's where Apple needs to go next to avoid losing relevance. It seems pretty obvious today but 6 years ago that was pretty forward thinking.
charlesism 10y ago
I'm sure "scared of them" played some part, but "angry at them" played a larger one. This wasn't too long after Google blind-sided Apple by entering the phone market, which SJ somehow thought was a betrayal. To be fair, they did so while Schmidt was actually still sitting on the board at Apple, which might be what really ticked Steve off.
- toyg 10y ago
  And they did so with an OS based on a technology, er, "borrowed" from SUN and now owned by his great friend Larry Ellison. Lots of straws on that camel...
  - Pigo 10y ago
    It's not like Google helped Oracle continue to fail at having their own mobile platform. Jonathan Schwartz, SUN CEO at the time, witnessed in support of Google, as he encouraged them to use it. The whole point was to open more technologies to foster creative ideas, while Apple continues to cherry pick from for their "locked users".
  - matheweis 10y ago
    And don't forget that Google's Eric Schmidt was on the Apple board at the time... he would literally be asked to leave the room when they discussed the iPhone.
icantdrive55 10y ago
He wasen't always right. I still wish he ran to conventional medicine the minute he was told he had a tumor. (But then again--I have no idea know bad the cancer was, or what doctors told him, etc.) I said that because I miss Apple under his watch--immensely. Now my emotions are out of the way; I'm shocked Google didn't blow everyone away with a hardware device. I can see why Job's thought Google would be the competition. It's so hard to predict the future. The guys with money can bet on it. I guess that's the game/luck of it? As to Google's hardware--I sometimes think that company has too many chiefs, and not enough soldiers. Too many geniuses? Not enough poor, regular guys? Personally, I want a, low monthly fee, smart phone. Something with low monthly data rates. Something that uses wifi when it can. Something along the lines of Republic Wireless. I was hoping that would be the new Google phone. I do think, one day, Google will have that one hardware product we line up for.
blumentopf 10y ago
> Google doesn't do laptop/desktop computers They do: "Google Chromebooks outsell Apple Macs" (May 2016) http://www.businessinsider.com/google-chromebooks-outsell-apple-macs-2016-5 http://www.businessinsider.com/google-chromebooks-outsell-ap...

cptskippy 10y ago

Job's fear of Google is justified. He sees the dwindling PC sales and knows that they're not the future. He sees Google as a threat because they don't even bother with PCs, they're a cloud first company and Job's knows that's where Apple needs to go next to avoid losing relevance. It seems pretty obvious today but 6 years ago that was pretty forward thinking.

charlesism 10y ago

I'm sure "scared of them" played some part, but "angry at them" played a larger one. This wasn't too long after Google blind-sided Apple by entering the phone market, which SJ somehow thought was a betrayal. To be fair, they did so while Schmidt was actually still sitting on the board at Apple, which might be what really ticked Steve off.

toyg 10y ago
And they did so with an OS based on a technology, er, "borrowed" from SUN and now owned by his great friend Larry Ellison. Lots of straws on that camel...
- Pigo 10y ago
  It's not like Google helped Oracle continue to fail at having their own mobile platform. Jonathan Schwartz, SUN CEO at the time, witnessed in support of Google, as he encouraged them to use it. The whole point was to open more technologies to foster creative ideas, while Apple continues to cherry pick from for their "locked users".
- matheweis 10y ago
  And don't forget that Google's Eric Schmidt was on the Apple board at the time... he would literally be asked to leave the room when they discussed the iPhone.

icantdrive55 10y ago

He wasen't always right. I still wish he ran to conventional medicine the minute he was told he had a tumor. (But then again--I have no idea know bad the cancer was, or what doctors told him, etc.) I said that because I miss Apple under his watch--immensely. Now my emotions are out of the way; I'm shocked Google didn't blow everyone away with a hardware device. I can see why Job's thought Google would be the competition. It's so hard to predict the future. The guys with money can bet on it. I guess that's the game/luck of it? As to Google's hardware--I sometimes think that company has too many chiefs, and not enough soldiers. Too many geniuses? Not enough poor, regular guys? Personally, I want a, low monthly fee, smart phone. Something with low monthly data rates. Something that uses wifi when it can. Something along the lines of Republic Wireless. I was hoping that would be the new Google phone. I do think, one day, Google will have that one hardware product we line up for.

blumentopf 10y ago

> Google doesn't do laptop/desktop computers They do: "Google Chromebooks outsell Apple Macs" (May 2016) http://www.businessinsider.com/google-chromebooks-outsell-apple-macs-2016-5 http://www.businessinsider.com/google-chromebooks-outsell-ap...