this is ridiculously important and deserves an entire manifesto/epic-rant to be written about it. having just recently switched jobs, the single biggest cause

this is ridiculously important and deserves an entire manifesto/epic-rant to be written about it. having just recently switched jobs, the single biggest cause of pain, failure, frustration, and everything else that sucks at the company I left was pursuing the wrong customers. throwing good money after bad is a losing situation. some customers need to be allowed to quit. they're not worth keeping on.