Simple on any screen. Links are obvious. Actions are obvious. Loads quickly on slow connections. Forward/back loads are quick. I don't have time or interest on

Simple on any screen. Links are obvious. Actions are obvious. Loads quickly on slow connections. Forward/back loads are quick. I don't have time or interest on burning cellular data on bloated websites that take lots of scrolling to view information. Plus, users who were users pre-web understand and appreciate simple design. We don't need buttons to understand where to click.