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Can someone elaborate on the "Holy War with Google"? I think of Google as encroaching on Apple's standard turf, not the other way around, and Apple hasn't been
by bbctol 10y ago
Can someone elaborate on the "Holy War with Google"? I think of Google as encroaching on Apple's standard turf, not the other way around, and Apple hasn't been expanding towards the places Google wants to go. What was Jobs's plan, beyond just "do better than them?" The phrasing implies something grand and specific.
EDIT: I forgot that Siri hadn't come out yet; I suppose they did jump ahead of Google, but not with a product good enough to corner the market.
- cma 10y agoMaps hadn't come out yet either; Google was their system maps provider.
- ralusek 10y agoStill is if you want good maps.
- swift 10y agoIt's hard to believe, I know, but at least for the US, Apple Maps works very well and has won me over. Once the maps functionality became good enough on both, it became a battle of UIs, and I find Apple's iOS 10 Maps UI much easier to use while driving. That said, it's an uneasy win. Google Maps might tempt me back when they ship a speed limit indicator; that's a great feature.
- glitch003 10y agoGoogle Maps on my Pixel shows the current speed limit. Not sure if they have that on the iOS version yet though.
- kllrnohj 10y agoMy experience is the exact opposite of yours and Apple Maps still seems weak. I've only used Apple Maps a couple of times but every time it came up with some rather brain-dead routes for simple local navigation, and this is in the US. By brain-dead I mean things like instead of simply turning left onto the street the destination was off of it went a few blocks past before turning left, which resulted in backtracking. It was bizarre. Google maps had no issues with the same route. My GF uses Apple Maps regularly because Car Play forces her to and she complains it doesn't work that well. She will always use Google Maps instead when she's not using Car Play. Apple Maps seems to be in the "good enough" category still, rather than being actually good.
- lostsock 10y agoApple maps still sucks in Australia. Wife accidentally used it for directions the other day and it took us to a dead end street telling us to continue ahead. By the looks of the tress at the end of the street it's been a dead end for at least 50 years.
- coriny 10y agoIt's probably linked to this quote: > I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong,” Jobs said. “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this. The primary strategy appears to have been to use IP courts to make Android undistributable rather than competing directly, as Apple have no interest in capturing the bottom 90% of the mobile market. The Oracle v Google case is probably part of the same campaign.
- orly_bookz 10y agoAnd yet the brains of Apple... the man who would take down the Android/Google juggernaut... was laid low by simple fruit.
- legohead 10y agoIf they really wanted holy war, they should release a cheap phone that could be easily bought worldwide. They could even take a loss (using their $40bill as Jobs said he was willing to do), and try to earn back the loss in the app store. It's such an obvious strategy, but oh well..
- toyg 10y agoIt would risk Apple's position as the luxury brand.
- sangnoir 10y agoWhat's holier than a holy war at Apple? Margins.
- Steko 10y ago> they should release a cheap phone that could be easily bought worldwide That's just a war in the mobile device space. If they really wanted a "holy war" they'd have started a Search Engine and massively discount the ads in exchange for exclusivity. That would be the equivalent of Google entering the space where Apple made all their money.