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I guess this is true of almost all the big companies; nevertheless, it's interesting to see it written explicitly: "tie all of our products together, so we fur

I guess this is true of almost all the big companies; nevertheless, it's interesting to see it written explicitly: "tie all of our products together, so we further lock customers into our ecosystem"

cma 10y ago
" Apple’s year of the cloud – tie all of our products together – make Apple ecosystem even more sticky"
nogbit 10y ago
Yup, their end goal. You cant even close your account with apple, there is no facility or function to do so (removing a device and changing the email is NOT closing the account).
ianai 10y ago
Did you think a major business goal would go unstated?
liquidise 10y ago
> tie all of our products together, so we further lock customers into our ecosystem Their failure to execute on this is what is wrong with the current Apple. While it may sound nefarious, it was never a secret agenda, but it was successful because of trust. There was an inherent trust that buying into the Apple walled garden of products was superior to the outside world. Like it or not, Apple delivered on that promise to an almost frustrating capacity. Fast-forward to the present, that trust has been broken. The flailing we see from the Apple community (of which i am one) is because so many of us feel that trust has been broken. I can't plug my headphones into an iPhone 7 without a dongle. If i bought a new MacBook Pro, i can't plug an iPhone 7 into it, either. The total lack of answers on the desktop side has exceeded concerning. Those of us in the walled garden are seeing the flowers wilt and the maintainers turn a blind eye. But because many of us have built our professional careers on Apple hardware and OS, there is fear of change. What if Ubuntu isn't as good? How will i ship my iOS app, etc. Trust is an important but delicate idea. Once broken, it can takes years to earn back.
- scarlac 10y ago
  > tie all of our products together, so we further lock customers into our ecosystem > > Their failure to execute on this is what is wrong with the current Apple I respectfully disagree. I would argue that the "new" Apple tie their products together and "lock customers into [their] ecosystem" much better than the old. Handoff, Universal Clipboard, iCloud drive/documents/desktop, Maps, Music and more have all been improved a lot in the last 3 years. I'd even admit that I've knowingly (that their goal is to tie me in) chosen Apple services instead of others due to their tighter integration. > I can't plug my headphones into an iPhone 7 without a dongle. While I agree with you that this is annoying, and I've even made this argument to other, I have to admit that I very rarely connect my iPhone to my mac and only remember doing so to back up, which has been replaced by iCloud backups. This is probably also what Steve was referring to as Inventor's dilemma. They could "do the right thing" and someone else would push wireless or they could do it themselves.
riprowan 10y ago
this also can equate to: "lock other products out, preventing future customers from adopting our ecosystem"

I guess this is true of almost all the big companies; nevertheless, it's interesting to see it written explicitly: "tie all of our products together, so we further lock customers into our ecosystem"

cma 10y ago

" Apple’s year of the cloud – tie all of our products together – make Apple ecosystem even more sticky"

nogbit 10y ago

Yup, their end goal. You cant even close your account with apple, there is no facility or function to do so (removing a device and changing the email is NOT closing the account).

ianai 10y ago

Did you think a major business goal would go unstated?

liquidise 10y ago

> tie all of our products together, so we further lock customers into our ecosystem Their failure to execute on this is what is wrong with the current Apple. While it may sound nefarious, it was never a secret agenda, but it was successful because of trust. There was an inherent trust that buying into the Apple walled garden of products was superior to the outside world. Like it or not, Apple delivered on that promise to an almost frustrating capacity. Fast-forward to the present, that trust has been broken. The flailing we see from the Apple community (of which i am one) is because so many of us feel that trust has been broken. I can't plug my headphones into an iPhone 7 without a dongle. If i bought a new MacBook Pro, i can't plug an iPhone 7 into it, either. The total lack of answers on the desktop side has exceeded concerning. Those of us in the walled garden are seeing the flowers wilt and the maintainers turn a blind eye. But because many of us have built our professional careers on Apple hardware and OS, there is fear of change. What if Ubuntu isn't as good? How will i ship my iOS app, etc. Trust is an important but delicate idea. Once broken, it can takes years to earn back.

scarlac 10y ago
> tie all of our products together, so we further lock customers into our ecosystem > > Their failure to execute on this is what is wrong with the current Apple I respectfully disagree. I would argue that the "new" Apple tie their products together and "lock customers into [their] ecosystem" much better than the old. Handoff, Universal Clipboard, iCloud drive/documents/desktop, Maps, Music and more have all been improved a lot in the last 3 years. I'd even admit that I've knowingly (that their goal is to tie me in) chosen Apple services instead of others due to their tighter integration. > I can't plug my headphones into an iPhone 7 without a dongle. While I agree with you that this is annoying, and I've even made this argument to other, I have to admit that I very rarely connect my iPhone to my mac and only remember doing so to back up, which has been replaced by iCloud backups. This is probably also what Steve was referring to as Inventor's dilemma. They could "do the right thing" and someone else would push wireless or they could do it themselves.

riprowan 10y ago

this also can equate to: "lock other products out, preventing future customers from adopting our ecosystem"