The biggest killer: pursuing the wrong customers/users. I like Groove's list, but all seven of its sins flow out of that more-fundamental problem. Get a few tr

The biggest killer: pursuing the wrong customers/users. I like Groove's list, but all seven of its sins flow out of that more-fundamental problem. Get a few troublesome customers ... and you will be stuck in a lot of meetings, trying to figure out what they want, how to deal with their latest crazy requirements/deadlines, etc. The meetings are a symptom. Not the root cause. It's the same story with "vanity benchmarks." Good benchmarks reinforce smart business choices (i.e doing business with the right people.) The way you know you're worshiping vanity benchmarks is if they keep generating traffic, leads, etc. that take you ever deeper into the valley of canceled accounts and anti-profits.