That isn't a very good synopsis. In all his books, he compares a "great" company to its closest, best competitor and look at what they do differently across man

That isn't a very good synopsis. In all his books, he compares a "great" company to its closest, best competitor and look at what they do differently across many industries. That is pretty interesting and can give clues on what makes a company successful. I don't remember ever reading "do these specific things and your company will become successful guaranteed" in his books. I agree most business books are like that, but Jim Collins books are not.