to 1: The About page is not always targeted towards the customer but it's important for investors and other businesses. You just have to look good, the first im

to 1: The About page is not always targeted towards the customer but it's important for investors and other businesses. You just have to look good, the first impression counts. It also doesn't take a lot of effort to create it, so why not? But I get what you are saying. If the website, videos, and social media posts look awesome and the startup has more swag to offer than real progress, they obviously spend their money and time at the wrong end.