The original article is completely wrong on this point. Maybe some startups sponsor but don't attend? That would be foolish. Alternatively, spending any mone

The original article is completely wrong on this point. Maybe some startups sponsor but don't attend? That would be foolish. Alternatively, spending any money on marketing before you have anything customers can actually buy or use or trial would be foolish. But if you've got something even a little bit useful that's ready for people to try, and you plan to attend the conference, that $5,000 is a smoking deal!!!