But how did he get to that point? By staying true to his "brand" for a decade or more and slowly, carefully building up his company (Happy Cog), his online mag

But how did he get to that point? By staying true to his "brand" for a decade or more and slowly, carefully building up his company (Happy Cog), his online magazine (A List Apart) and his speaking circuit (An Event Apart) to support it. If I'd been able to stay anywhere near as focused as he has during his career, I'd be a lot better off as far as audience goes, that's for sure (then again, it'd be hard for me to be worse off).