The company's mission is to fulfil its purpose that may or may not related to immediate shareholder value. I recommend to read the Flow's author's other book ca

The company's mission is to fulfil its purpose that may or may not related to immediate shareholder value. I recommend to read the Flow's author's other book called Good Business: https://www.amazon.co.uk/Good-Business-Leadership-Making-Meaning/dp/0340739738 https://www.amazon.co.uk/Good-Business-Leadership-Making-Mea... . He describes quite well what bugged me with the concept of “a business entity is to maximise the profit”.