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A certain political blogger, in another context (http://yglesias.thinkprogress.org/archives/2010/04/the-fifteen-minutes-problem.php http://yglesias.thinkprogres
by sethg 17y ago
A certain political blogger, in another context (http://yglesias.thinkprogress.org/archives/2010/04/the-fifteen-minutes-problem.php http://yglesias.thinkprogress.org/archives/2010/04/the-fifte...), remarked:
[T]here are really two ways to break news. A Type 1 scoop is a story that if you don’t break, just won’t be broken. A Type 2 scoop is a pure race for priority... [such scoops] are structurally similar to “breaking news” but they don’t have any real value.
Revealing what’s in the next iPhone is a Type 2 scoop: everyone was going to find out this information as soon as the product was actually released, so Gizmodo didn’t provide much of a public service by publishing it ahead of schedule.
If journalists didn’t get so much attention paid to their Type 2 scoops then maybe they’d devote more resources to breaking Type 1 scoops.
(Disclaimer of interest: My startup was recently bought by Nokia, which, duh, competes with Apple in the smartphone market.)